Red Square Gaming embarked on an aggressive self-promotion campaign to brand itself as βThe Ad Agency for Smart Casino Brands.β The campaign consisted of traditional and digital tactics aimed at casino marketing directors and C-level administrators. The website showcases the work, services and insights into the gaming industry, while a year-long print campaign in Global Gaming Business magazine highlights the services Red Square Gaming offers. Branded merchandise such as t-shirts, playing cards and notebooks, was mailed to the target, while digital ad placement encouraged the target to sign up for the agency's insights newsletter or linked back to the website.
Campaign was produced by Red Square Gaming. My role was VP of Marketing.